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Dr. Dino Levi


I am an assistant professor and the head of the Neuroeconomics and Neuromarketing lab at the Marketing Department at Coller School of Management since fall of 2012. 

I have a BA in Economics from Tel-Aviv University and an MA in Psychobiology, in which I graduates Magna Cum Laude, also from Tel-Aviv University. I received my PhD in 2008 from the Neurobiology Department at the Weizmann Institute of Science in the field of animal models of drug addiction. 

I then continued for post-doctoral studies at the Center for Neuroeconomics at NYU in which I examined the neural value representations of both primary and monetary rewards.

In our lab we use an interdisciplinary approach, which involves quantitative economic theories, combined with advanced behavioral methods and theoretical models from psychology, marketing, and economics with neuroscience techniques such as functional magnetic resonance imaging (fMRI), Electroencephalography (EEG), and other physiological measures such as Galvanic Skin Response (GSR) and eye-tracking. The main aim in our studies is to try and better understand how we make decisions and what are the neural mechanisms underlying value-based choices. 

The projects in the lab range from examining the neural correlates of value computations and the common currency network, deciphering the neural mechanisms of irrational choice behaviors both in humans and in C.elegans, through looking for a common denominator between basic visual perception and value computations, to projects that aim to predict future preferences and population success of marketing stimuli using neural and physiological signals.